Northwest Railway Museum
Creating experiences (relevance and recurrence). Create new, relevant, attractive and sustainable experiences, events or objects that can communicate the and embrace the Museum’s mission and purpose.
The Northwest Railway Museum is always engaged in activities that involve presenting the museum’s contents to their constituents. This is often thought of as curating or collection display. In the past this has been the work of exhibits or displays of artifacts but in current day museum operations it is better thought of an experience or event.
Resent research has shown that people would rather participate in an experience than look at a collection. This can be seen in the operation practice of MOHAI, Seattle Art Museum and Lemay, The America’s Car Museum. A major advancement in this respect has been the recent Steam program at the Northwest Railway Museum. There is no better way to communicate the romance, power and rich history of the American Railroad that standing next to an actual steam locomotive getting ready to depart.
• Must stay on brand
• Must reach all 3 (or more) target audience groups
• Leave rich and sustainable precedents for future efforts
STEM to STEAM
This concept explores a system that incorporates a children’s educational playground, which can expand as it gains steam in the education sector.
Trains Through Time
This concept explores a significant and enduring web presence that appeals to a wider audience using social media and other web outreach tactics
Train Shed Experience
Exhibit design layout, way finding, visual communication and experiential brand expression